Bringing about any change is always hard, but when it comes to changing behaviors it is doubly hard with the resistance of ingrained habit thrown in. A group in Stockholm, Sweden tried to use make use of fun to influence change.
Their problem: How do you interest more people to use the stairs when escalator is nearby?
The group planned and executed an elaborate scheme to make the trip up and down the stairs more fun than using the escalator. How did they do it?
Check out the video below
You can see that at one point, everyone is using stairs instead of the escalator
But, was the plan a success? You judge for yourself.
Success or not, I like it! and ‘fun’ can be a useful tool in the difficult job or influencing change.
Check out more about the “Fun theory” with the links below:
- follow them on facebook: https://www.facebook.com/thefuntheory
- Check out the Rolighetsteorin Youtube channel
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Also check out the “Benign Media youtube channel” for more such interesting, fun, and inspiring videos